American Holiday Shoppers to Spend $61 Billion Online

The holiday season is the most important time of the year for both on- and offline retailers in the United States. E-commerce sales are expected to reach $61 billion during this year's holiday season, according to comScore's official holiday spending forecast. Mobile commerce is expected to contribute $7.9 billion to this year's total, which would represent a 25% jump over last year's mobile sales. comScore expects consumers to embrace holiday shopping this year, as the economic sentiment has recently improved despite stagnant real wages.

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This chart illustrates the rise of holiday season e-commerce spending in the United States from 2005 through 2013 and a forecast of 2014 spending.

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Growth of retail e-commerce holiday season sales in the U.S. 2017-2024
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Retail e-commerce holiday season sales forecast in the U.S. 2024, by category
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Retail e-commerce holiday season sales in the U.S. 2016-2023
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E-commerce holiday season revenue in the U.S. 2020-2024, by shopping day
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Cyber Five online retail sales in the U.S. 2018-2024
Online retail month-on-month retail sales change in Great Britain 2024

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