Fake News Debate

Poor Journalism More Prevalent Than Actual Fake News?

Sparked by reports uncovering the systematic spreading of false information on the internet to influence elections and fueled by U.S. president Trump’s distrust and hatred of the media, the debate over “fake news” and misinformation has been one of the most important issues of the past year.

According to the Reuters Institute Digital News Report 2018, 54 percent of global news consumers are very or extremely concerned about what is real and what is fake on the internet when it comes to news and only 44 percent of the more than 70,000 respondents think that most news is trustworthy.

However, it may not be what is often referred to as “fake news”, i.e. completely fabricated stories spread for commercial or political reasons, that hurts trust in the news media the most. According to Reuters’ findings, poor journalism, e.g. factual mistakes, dumbed down stories or clickbait, are the most commonly perceived form of misinformation. 42 percent of all respondents reported having been exposed to examples of poor journalism in the past week, while only 26 percent had come across stories completely made up for political or commercial gain.

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This chart shows which kind of misinformation global news consumers have come across.

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Top earning news media executives in the UK 2023
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Brand trust score of news media among users in Turkey 2024
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News media share of ad spend in Sweden 2008-2024
U.S. trust in news media to accurately report election information 2023, by age group
Importance of public service news media worldwide 2023
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Leading news media brands in China 2024, based on brand index

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