Can New Models Revive Apple's iPad Growth?

Apple is expected to release at least two new iPad models later today. A re-designed 10-inch iPad and, if the rumours are correct, an iPad mini with Retina display. The latter is something that both the company's critics and fans have demanded from the moment that Apple introduced the original iPad mini last year. The consensus was that, while it is a good device, it wouldn't become a great device without a high-resolution screen.

Given the recent slowdown of iPad sales, Apple will surely hope to strike a nerve with consumers with this year's iPad models. In the past few quarters, the company's share of the tablet market has gradually declined as its competitors, Samsung and Google in particular, have finally figured out how to build tablets that can compete with Apple's devices.

Description

Apple's iPad has been a blockbuster success from the start. Most recently however, Apple's tablet sales have started to decelerate in a way that must be worrying to the company's leadership team. Will today's new models re-energize iPad sales?

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Samsung's tablet market share in Europe 2012-2023
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Apple's tablet market share in Europe 2012-2023
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Apple iPad sales 2011-2023
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