Google and Facebook Account for 69% of Mobile Ad Revenue

Facebook's late push into mobile advertising is paying off big time. A little more than a year after Facebook began serving ads to mobile users, the social network is already the second largest player in the quickly growing market. eMarketer expects Facebook to rake in 15 percent of the mobile ad total this year, trailing only Google which accounts for more than half of mobile ad revenue.

eMarketer's data shows how heavily concentrated the mobile ad market is. The Top 5 ad publishers account for three quarters of the global total and, perhaps even more impressively, Google and Facebook alone are expected to pocket 7 out of 10 dollars spent on mobile advertising this year. Facebook's strong mobile performance has helped the company to recover from the IPO disaster as it helped brush away doubts about the company's potential for growth.

Description

The mobile advertising market is heavily concentrated. Google and Facebook alone are expected to rake in 69 percent of worldwide mobile ad revenues this year.

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Digital advertising spending in the U.S. 2021-2028
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Global digital advertising expenditure 2014-2026
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Google & Meta share of digital ad spend in the U.S. 2017-2022
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Digital advertising expenditure in Ukraine 2019-2024
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Mobile ad spending share of the digital advertising industry in France 2019-2029
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Market size of digital advertising industry in India 2016-2025

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