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Facebook's Revenue Drops Despite Growing User Numbers

Despite the trending hashtag #deletefacebook and a growing distrust in Facebook, the world’s biggest social network managed to grow even bigger in terms of active users. But even though user numbers are growing Zuckerberg’s company did fail to convert this into a growth of revenue.

As this graphic shows, the average revenue generated through every single user has been in decline since last quarter, resulting in a slight loss of total revenue for the company. With the effects of the bad publicity on the company’s key business figures not fully visible yet, the next quarter’s report might show some even more serious damage on Facebook’s performance.

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This graph shows the worldwide average revenue per user in comparison to facebook's daily active users

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Facebook: average revenue per user 2011-2023, by region
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