Global Middle Class

Majority of New Middle Class to Come from Asia

While the middle class is shrinking in many western countries, the global outlook sets a rather different picture. According to Brookings Institute which analysed data from the World Data Lab, the vast majority of the next billion people escaping economic vulnerability will come from Asia. As our graphic illustrates, almost 87 percent of the new entrants are expected be from the region, set to fuel the economy with the strong consumer demand that the middle classes bring.

By mid-2017, around 3.3 billion people belonged to this global social strata which is today the world’s largest. Continuing to rise up to 5 million by 2027 as predicted will mean that 60 percent of the global population will belong to the middle class (earning between 11 and 110 USD per day).

Description

This graphic shows where the next billion people to enter the global middle class comes from.

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Number of middle-class consumers SEA 2024, by country
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Share of middle-class consumers SEA 2024, by country
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Share of consumers that are upper or middle class or above in G20 countries 2024
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Number of consumers that are middle class or above in selected cities worldwide 2024
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Consumers that are middle class or above in selected cities worldwide 2024
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Share of middle-class consumers APAC 2024, by country

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