Prime Day

Prime Day Nearly as Big as Cyber Monday for Amazon

Prime Day, Amazon’s self-invented shopping extravaganza for Prime members, is a big success. First “celebrated” in 2015, the day quickly became one of the biggest days of the year for the world’s largest online retailer. According to comScore data, nearly 50 million Americans visited Amazon on Prime Day 2016, putting it on par with Cyber Monday, the largest online shopping day of the year that is not exclusive to Prime members.

Following last year’s Prime Day, Amazon announced that it was the biggest day for the company ever in terms of online sales. This year’s event will last for 30 hours, promising even more deals for customers in the U.S. and 12 other countries. Customers should compare prices before going on a shopping frenzy however. While it’s certainly possible to pick up some bargains on Prime Day, some offers can be found cheaper elsewhere.

Description

This chart shows how many unique visitors Amazon had on Prime Day and Cyber Monday in the past two years.

Download Chart
Premium statistics
Average order value on Amazon Prime Day in the United States 2024
Global Amazon Prime Day shopping volume 2018-2024
Premium statistics
Purchases planned on Amazon Prime Day in the U.S. 2024
Spending intentions during Amazon Prime Day in the U.S. 2022-2024
Premium statistics
Buy Now, Pay Later (BNPL) purchases on Amazon Prime Day in the U.S. 2022-2024
Premium statistics
Amazon Prime Day top categories sales change vs prior year U.S. 2023

Any more questions?

Get in touch with us quickly and easily.
We are happy to help!

Do you still have questions?

Feel free to contact us anytime using our contact form or visit our FAQ page.

Statista Content & Design

Need infographics, animated videos, presentations, data research or social media charts?

More Information