“He’s the most famous man you know nothing about” says Louis Vuitton CEO Michael Burke, speaking of the French luxury house’s founder Louis Vuitton, born on August 4th 1821 in a French village named Anchay. 200 years later, the brand he createdtakes the top spot as the world's most valuable luxury brand, according to the latest BrandZ/Kantar data.
If there is one market that France dominates, it is indeed that of fashion and luxury. As our Statista chart shows, out of the ten most valuable luxury brands in 2021, six are French. With a valuation of $75.7 billion, LVMH - the parent company of Louis Vuitton owned by Bernard Arnault - ranks first, followed by Chanel with a brand value of roughly $47 billion.
Next up on the list is Hermès, whose value is estimated at $46.4 billion. The houses Dior, Cartier and Yves Saint Laurent in ranks 6, 7 and 8, respectively, also represent France on the global luxury market.