As people have grown accustomed to completing tasks on mobile devices and smartphone screens have become large enough to allow comfortable browsing, more and more online shopping is done on the go. However, according to data published in Monetate’s E-Commerce Quarterly report, people still tend to fire up their laptops or desktop computers when shopping for big-ticket items.
According to Monetate’s findings, which are based on millions of online shopping sessions worldwide, the average amount spent by online shoppers is significantly higher on desktop devices than it is on smartphones and tablets as today’s chart nicely illustrates.
Desktop Shoppers Outspend Mobile Buyers
Description
This chart shows the average order value of online shoppers on different platforms.
