Japanese hoteliers engage multiple tools and investments to attract guests to their accommodations and a study conducted by Statista in partnership with Booking.com reveals some of the most used methods. The top two tools, chosen by around half of the respondents were; offering targeted discounts, and promotions on social media. On the topic of investments to attract guests, improving the customer experience appears to be the priority, with 47% indicating that investment in comfort is a good method to promote occupancy and 38% saying investment in style and aesthetics was important.
The 2023 Japanese Accommodation Barometer is the first study of hoteliers conducted by Statista in collaboration with Booking.com, surveying 250 accommodation executives and managers from across Japan. Click here to download a copy of your own (only available in Japanese).
