According to Statista's Global Consumer Survey, just 27 percent of UK adults will have made a New Year's resolution for 2022. While this may indicate the waning relevance of the tradition in the country (in the U.S. the figure is as high as 39 percent), perhaps it's more an indicator of realism overtaking optimism. Almost two weeks in the new year, there is likely a fair share of resolutions which have already been broken or given up on. Nevertheless, the spirit behind them is still noble. Looking at the most common ones, health is a clear thread. Almost half said they wanted to exercise more and eat more healthily in 2022, while the by-product of losing weight was also the choice of four in ten respondents.
With 19 percent, a resolution for more modern times: One in five said they wanted to spend less of their time on social media. As the Statista Digital Economy Compass 2021 shows, peak social media may already be behind us. If this is to become one of those resolutions which the majority of people actually end up keeping, 2022 could see a continuing of this downward trend.
