Instagram. You just don't get it. If you're over the age of 45, chances are this statement applies to you. According to new Statista research, there is a stark age divide when it comes to users of the social media platform. Of those aged between 18 and 24, 71 percent of the survey's respondents said they use Instagram on a regular basis and unlike Facebook, this figure goes downhill rapidly the more senior the age group gets.
While Facebook only manages to regularly attract 56 percent of 18- to 24-year-olds to its site, this share builds up strongly to a peak of 80 percent in the 35 to 44 bracket and is comfortably ahead of Instagram in every group to have already celebrated their 25th birthday.
Despite the 65 and overs being Facebook's second weakest age group (ahead of only the youngest in the survey), the platform still manages to keep the attention of a majority of these users where as interest in Instagram at this point is struggling along at 13 percent. For now at least, Instagram really is 'a young person's game', but with both options being owned by Facebook, they've got the market sewn up nicely.
