Disney+, which costs $6.99 per month, has already surpassed 28 million paid subscribers since its launch in November. The ad-free streaming service famously garnered 10 million subscribers within 24 hours, including free subscriptions. Netflix, the most popular monthly ad-free streaming service, has 62 million paid subscribers. For now, Disney+ is only available in the U.S.
For comparison, Hulu, which launched in 2007, also has 28 million paid subscribers. HBO Now, the standalone streaming service for HBO, has 8 million subscribers.