Few Users Actually Pay for Candy Crush & Co.

King Digital Entertainment, maker of the hit game Candy Crash Saga, filed for a $500 million IPO yesterday and published a handful of data in its F-1 filing. According to the filing, King's games get played by 304 million users each months, of which more than 100 million play every day. The number of paying customers is much lower though: in the fourth quarter of 2013, only 12 million users actually spent money on Candy Crush or other King games.

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This chart shows how few of King's 300 million users actually spend money on the company's online and mobile games.

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Global Candy Crush Saga app downloads as of Q2 2024

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Few Users Actually Pay for Candy Crush & Co.