When Twitter's S1 filing came to light last week, one thing became perfectly clear: Twitter is no Facebook. The microblogging platform trails Facebook in every key metric and will likely never reach the same level of adoption that Facebook has reached over the past decade.
Its almost universal adoption is also the most obvious reason why Facebook remains the must-have platform for marketers. While many brands have more than 10 million fans/followers on Facebook (and some significantly more), only few brands reach multi-million audiences on Twitter and Google+.
Why Facebook Remains the No.1 Social Platform for Brand Building
Description
There's one simple reason why Facebook remains the most important social platform for brand marketers: reach. Coca-Cola, the no. 1 brand on Facebook, reaches more than ten times as many people as the most popular brands on Twitter and Google+.
