E-commerce in Italy - statistics & facts
Key insights
- E-commerce revenue
- 75.9bn EUR
Detailed statistics
E-commerce revenue in Italy 2009-2022
- YoY e-commerce revenue growth
- 19%
Detailed statistics
Y-o-y e-commerce revenue growth in Italy 2009-2022
- Main cross-border e-commerce source market
- China
Detailed statistics
Main cross-border online shopping origin markets in Italy 2022, by market share
Editor’s Picks Current statistics on this topic
Further recommended statistics
Market overview
5
- Premium Statistic E-commerce revenue in Italy 2009-2022
- Premium Statistic Y-o-y e-commerce revenue growth in Italy 2009-2022
- Premium Statistic Annual growth in e-commerce revenue in Italy 2022-2023
- Premium Statistic Value of e-commerce purchases of Italian consumers 2018-2023
- Premium Statistic Monthly online retail sales index in Italy 2021-2023
Market overview
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Premium Statistic
E-commerce revenue in Italy 2009-2022
E-commerce revenue in Italy 2009-2022
E-commerce revenue in Italy from 2009 to 2022 (in billion euros)
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Premium Statistic
Y-o-y e-commerce revenue growth in Italy 2009-2022
Y-o-y e-commerce revenue growth in Italy 2009-2022
Year-over-year growth of e-commerce revenue in Italy from 2009 to 2022
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Premium Statistic
Annual growth in e-commerce revenue in Italy 2022-2023
Annual growth in e-commerce revenue in Italy 2022-2023
Annual percentage change in digital commerce revenue in the Italy from 2nd quarter 2022 to 3rd quarter 2023
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Premium Statistic
Value of e-commerce purchases of Italian consumers 2018-2023
Value of e-commerce purchases of Italian consumers 2018-2023
Value of e-commerce purchases of Italian consumers from 2018 to 2023 (in billion euros)
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Premium Statistic
Monthly online retail sales index in Italy 2021-2023
Monthly online retail sales index in Italy 2021-2023
Monthly index value of online retail sales in Italy from April 2021 to July 2023
Cross-border e-commerce
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- Premium Statistic Cross-border B2C e-commerce revenue in Italy 2019-2022
- Premium Statistic Cross-border e-commerce share in Italy 2019-2022
- Premium Statistic Main cross-border online shopping origin markets in Italy 2022, by market share
- Premium Statistic Italian e-commerce firms presence in foreign markets 2023, by country
Cross-border e-commerce
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Premium Statistic
Cross-border B2C e-commerce revenue in Italy 2019-2022
Cross-border B2C e-commerce revenue in Italy 2019-2022
Value of cross-border B2C e-commerce revenue in Italy from 2019 to 2022 (in billion euros)
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Premium Statistic
Cross-border e-commerce share in Italy 2019-2022
Cross-border e-commerce share in Italy 2019-2022
Share of cross-border B2C e-commerce out of total e-commerce revenue in Italy from 2019 to 2022
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Premium Statistic
Main cross-border online shopping origin markets in Italy 2022, by market share
Main cross-border online shopping origin markets in Italy 2022, by market share
Leading markets of origin of cross-border online purchases in Italy in 2022, by market share
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Premium Statistic
Italian e-commerce firms presence in foreign markets 2023, by country
Italian e-commerce firms presence in foreign markets 2023, by country
Share of Italian e-commerce companies selling in foreign markets in 2023, by country
E-commerce adoption
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- Premium Statistic Share of Italian enterprises selling online 2017-2022
- Premium Statistic Share of firms active in e-commerce in Italy 2022, by industry
- Premium Statistic B2C organizations' revenue share from digital channels in Italy 2021-2025
- Premium Statistic Main digital commerce channels B2C companies invested in in Italy 2022
- Premium Statistic Online revenue channel share of e-commerce companies in Italy 2023
- Premium Statistic Leading e-commerce software in Italy 2024
E-commerce adoption
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Premium Statistic
Share of Italian enterprises selling online 2017-2022
Share of Italian enterprises selling online 2017-2022
Share of Italian enterprises selling online via web from 2017 to 2022, by sales percentage of total sales
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Premium Statistic
Share of firms active in e-commerce in Italy 2022, by industry
Share of firms active in e-commerce in Italy 2022, by industry
Share of enterprises active in e-commerce in Italy in 2022, by industry
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Premium Statistic
B2C organizations' revenue share from digital channels in Italy 2021-2025
B2C organizations' revenue share from digital channels in Italy 2021-2025
Share of business-to-consumer (B2C) organizations' revenue coming from digital channels in Italy in selected years from 2021 to 2025
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Premium Statistic
Main digital commerce channels B2C companies invested in in Italy 2022
Main digital commerce channels B2C companies invested in in Italy 2022
Share of business-to-consumer (B2C) organizations investing in digital commerce channels in Italy in 2022, by channel
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Premium Statistic
Online revenue channel share of e-commerce companies in Italy 2023
Online revenue channel share of e-commerce companies in Italy 2023
Online revenue distribution of e-commerce companies in Italy in 2023, by sales channel
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Premium Statistic
Leading e-commerce software in Italy 2024
Leading e-commerce software in Italy 2024
Market share of e-commerce software platforms in Italy as of April 2024
Segments
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Segments
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Premium Statistic
Value of e-commerce purchases in Italy 2018-2023, by type
Value of e-commerce purchases in Italy 2018-2023, by type
Value of e-commerce purchases in Italy from 2018 to 2023, by type (in billion euros)
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E-commerce revenue in Italy 2022, by category
E-commerce revenue in Italy 2022, by category
E-commerce revenue in Italy in 2022, by category (in billion euros)
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Premium Statistic
Fashion e-commerce revenue in Italy 2021-2029, by segment
Fashion e-commerce revenue in Italy 2021-2029, by segment
Fashion e-commerce revenue forecast in Italy from 2021 to 2029, by segment (in million U.S. dollars)
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Premium Statistic
Market value of e-commerce B2C food & grocery in Italy 2017-2022
Market value of e-commerce B2C food & grocery in Italy 2017-2022
Market value of e-commerce B2C food & grocery in Italy from 2017 to 2022 (in billion euros)
Leading platforms
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- Basic Statistic Top online stores in Italy 2023
- Premium Statistic Leading e-commerce and shopping websites in Italy 2023, based on visit share
- Premium Statistic Leading groceries websites in Italy 2023, based on visit share
- Basic Statistic Leading games websites in Italy 2023, based on visit share
- Premium Statistic Leading fashion and apparel websites in Italy 2023, based on visit share
- Premium Statistic Leading coupons and rebates websites in Italy 2023, based on visit share
Leading platforms
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Basic Statistic
Top online stores in Italy 2023
Top online stores in Italy 2023
Top online stores in Italy in 2023, by e-commerce net sales (in million U.S. dollars)
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Leading e-commerce and shopping websites in Italy 2023, based on visit share
Leading e-commerce and shopping websites in Italy 2023, based on visit share
Most popular e-commerce and shopping websites in Italy in December 2023, based on share of visits
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Premium Statistic
Leading groceries websites in Italy 2023, based on visit share
Leading groceries websites in Italy 2023, based on visit share
Most popular groceries websites in Italy in December 2023, based on share of visits
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Basic Statistic
Leading games websites in Italy 2023, based on visit share
Leading games websites in Italy 2023, based on visit share
Most popular gaming websites in Italy in April 2023, based on share of visits
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Premium Statistic
Leading fashion and apparel websites in Italy 2023, based on visit share
Leading fashion and apparel websites in Italy 2023, based on visit share
Most popular fashion and apparel websites in Italy in December 2023, based on share of visits
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Premium Statistic
Leading coupons and rebates websites in Italy 2023, based on visit share
Leading coupons and rebates websites in Italy 2023, based on visit share
Most popular coupons and rebates websites in Italy in December 2023, based on share of visits
Shopping & Payment
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- Premium Statistic Number of users of e-commerce in Italy 2020-2029
- Premium Statistic E-commerce online unique users in Italy 2019-2023
- Premium Statistic Online retail website visits and orders in Italy 2023, by device
- Premium Statistic Most common online purchases by device in Italy 2022
- Premium Statistic Most common online payments by type in Italy 2024
- Premium Statistic Biggest e-commerce payment brands in Italy 2024
Shopping & Payment
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Premium Statistic
Number of users of e-commerce in Italy 2020-2029
Number of users of e-commerce in Italy 2020-2029
Number of users of e-commerce in Italy from 2020 to 2029 (in millions)
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Premium Statistic
E-commerce online unique users in Italy 2019-2023
E-commerce online unique users in Italy 2019-2023
Number of unique users of e-commerce websites and apps in Italy from January 2019 to June 2023 (in millions)
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Premium Statistic
Online retail website visits and orders in Italy 2023, by device
Online retail website visits and orders in Italy 2023, by device
Distribution of retail website visits and orders in Italy as of 4th quarter 2023, by device
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Most common online purchases by device in Italy 2022
Most common online purchases by device in Italy 2022
Most common online purchases by device in Italy in 2022
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Most common online payments by type in Italy 2024
Most common online payments by type in Italy 2024
Most common online payments by type in Italy as of March 2024
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Biggest e-commerce payment brands in Italy 2024
Biggest e-commerce payment brands in Italy 2024
Biggest e-commerce payment brands in Italy as of March 2024
Spotlight inflation
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- Basic Statistic Increase of off- and online price index in Italy 2023
- Premium Statistic E-commerce impact on average inflation rate in Italy 2017-2022
- Premium Statistic E-commerce companies' measures to reduce inflation's impact in Italy 2023
- Premium Statistic Impact of inflation on preferred e-commerce payment method in Italy 2022
Spotlight inflation
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Basic Statistic
Increase of off- and online price index in Italy 2023
Increase of off- and online price index in Italy 2023
Increase of off- and online price index in Italy in March 2023
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Premium Statistic
E-commerce impact on average inflation rate in Italy 2017-2022
E-commerce impact on average inflation rate in Italy 2017-2022
Average inflation rate with and without e-commerce impact in Italy from 2017 to 2022
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Premium Statistic
E-commerce companies' measures to reduce inflation's impact in Italy 2023
E-commerce companies' measures to reduce inflation's impact in Italy 2023
Actions of e-commerce companies to reduce the impact of inflation on sales in Italy in 2023
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Premium Statistic
Impact of inflation on preferred e-commerce payment method in Italy 2022
Impact of inflation on preferred e-commerce payment method in Italy 2022
Share of consumers in Italy who indicated that increasing cost of living changed their preferred online payment methods in 2022
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