During a 2020 survey of UK agency PR professionals, 79 percent of respondents stated that they took brands onto social media to drive awareness of what the brands did; 53 percent said they wanted to use social media as a customer service platform.
Reasons of PR agencies for taking brands onto social media in the United Kingdom (UK) as of November 2020
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Public Relations and Communications Association. (March 31, 2021). Reasons of PR agencies for taking brands onto social media in the United Kingdom (UK) as of November 2020 [Graph]. In Statista. Retrieved May 15, 2024, from https://www.statista.com/statistics/661843/pr-agencies-taking-brands-onto-social-media-uk/
Public Relations and Communications Association. "Reasons of PR agencies for taking brands onto social media in the United Kingdom (UK) as of November 2020." Chart. March 31, 2021. Statista. Accessed May 15, 2024. https://www.statista.com/statistics/661843/pr-agencies-taking-brands-onto-social-media-uk/
Public Relations and Communications Association. (2021). Reasons of PR agencies for taking brands onto social media in the United Kingdom (UK) as of November 2020. Statista. Statista Inc.. Accessed: May 15, 2024. https://www.statista.com/statistics/661843/pr-agencies-taking-brands-onto-social-media-uk/
Public Relations and Communications Association. "Reasons of Pr Agencies for Taking Brands onto Social Media in The United Kingdom (Uk) as of November 2020." Statista, Statista Inc., 31 Mar 2021, https://www.statista.com/statistics/661843/pr-agencies-taking-brands-onto-social-media-uk/
Public Relations and Communications Association, Reasons of PR agencies for taking brands onto social media in the United Kingdom (UK) as of November 2020 Statista, https://www.statista.com/statistics/661843/pr-agencies-taking-brands-onto-social-media-uk/ (last visited May 15, 2024)
Reasons of PR agencies for taking brands onto social media in the United Kingdom (UK) as of November 2020 [Graph], Public Relations and Communications Association, March 31, 2021. [Online]. Available: https://www.statista.com/statistics/661843/pr-agencies-taking-brands-onto-social-media-uk/