Latin America: Net Promoter Score of cosmetics brand Natura 2023, by country

Published by Statista Research Department, May 2, 2024
In 2023, the Brazilian beauty and personal care brand, Natura, reached the highest Net Promoter Score (NPS) in their home market, Brazil. The Mexican market followed suit, with an NPS of 91 percent. Overall, Natura recorded a Net Promoter Score of over 80 across all major Latin American markets that year.

Net Promoter Score (NPS) of Brazilian cosmetics brand Natura in Latin America in 2023, by country

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Source

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Release date

February 2024

Region

Worldwide, Brazil, LAC

Survey time period

2016 to 2023

Supplementary notes

The source measures the experience of their customers based on the methodology of the Net Promoter Score (NPS), a tool based on the answer to one key question. Based on a scale of 0 to 10, "how likely are you to recommend our brand to a friend or colleague"?

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