Consumer attitudes towards video streaming ads in the U.S. 2022, by ad type
During a mid-2022 survey among adults in the United States, 56 percent of respondents said they had a favorable view of pre-roll ads – ads running before the content that usually allow users to enjoy the rest ad-free – on streaming video services. In comparison, 27 percent said they had an unfavorable view. Pause ads – ads only appearing when a video is paused – were received favorably by 38 percent of respondents. Conversely, 67 percent of the interviewees had an unfavorable view of standard ads interrupting content before a user can watch more.