South Korea: plant-based food reason for choosing by age group 2024

According to a survey conducted by Rakuten Insight in February 2024, a large share of respondents in all age groups stated that they choose plant-based alternatives because they think that the products are healthier. Especially respondents aged 55 years or older answered to think this way, with around 60 percent or respondents in that age group. This question was asked among consumers who stated that they have tried plant-based alternatives.

Reasons for choosing plant-based alternatives for consumers in South Korea as of February 2024, by age group

Characteristic	16-24 years	25-34 years	35-44 years	45-54 years	55 years and older
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Release date

April 2024

More information

Region

South Korea

Survey time period

February 8 to 29, 2024

Number of respondents

4,282 respondents

Age group

16 years and older

Special properties

consumers that have tried plant-based alternatives

Supplementary notes

Original question:
"What are your reason(s) for choosing plant-based alternatives? More than one answer is allowed."

Among survey respondents, 1,921 were female and 2,361 were male.

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