The evolution of mobile gaming in India
From the early prototype of the Snake game on Nokia phones to high-definition 3D shooting and racing games on today’s smartphones, mobile gaming has evolved as much as the mobile device itself. Moreover, some companies in India, such as Glance, have devised new ways to engage smartphone users by providing personalized content, including gaming, on their device’s lock screen for example.India is also among the leading markets worldwide in terms of mobile app downloads, with many mobile phone users spending a significant amount of time on mobile games. The South Asian nation is home to nearly 180 million mobile gamers. Gone are the days of gaming being indulged in only by a niche demographic of the country. Nowadays, several users, both young and old, are found playing mobile games daily for increasing lengths of time.
Given the growing number of players and a higher inclination to spend on gaming apps, the Indian gaming market has entered a golden era. The recognition and increasing popularity of other gaming avenues such as fantasy sports and eSports are key contributors to the market's growing potential. The other pillar to sustain Indian mobile gaming was advertising, with a fair share of users choosing to watch ads to avoid having to pay-to-play.