In its continuing bid to overtake Apple as the number 1 maker of high-end smartphones, Samsung has increased its advertising efforts in the United States significantly in the past year. In a year that saw overall ad spending of the nation's 100 leading advertisers increase by a meager 2.8 percent, Samsung bumped up its U.S. ad budget by a remarkable 58 percent.
The Korean consumer electronics giant spent $881 million in the U.S. last year, roughly equivalent to one fifth of the company's global ad budget. With estimated spending of $4.3 billion in 2012, Samsung spent more than four times as much as its biggest rival Apple, which only spent $1 billion in the past year.
Amazon, ranked second in terms of relative ad spending growth, saw the biggest dollar increase in the past year. The e-commerce behemoth spent an estimated $1.1 billion on advertising in the U.S., an increase of more than $350 million from 2011.
Samsung Bumps Up U.S. Advertising Efforts
Description
This chart shows the ten fastest growing ad spenders among the Top 100 advertisers in the United States in 2012.
