Filipinos have a soft spot for beer
Among the different types of alcoholic beverages available on the market, Filipinos have a strong preference for beer, especially mid-priced lager. Aside from being the least expensive type of alcohol, beer is also readily available in sari-sari stores or convenience stores. In 2022, beer drinkers in the Philippines consumed about 2.3 billion liters of beer and spent about 13.5 million U.S. dollars per person on the beverage in the previous year. Despite the increasing popularity of imported beer, Red Horse and San Miguel Beer remained the leading beer brands in the Philippines in 2021. Both brands are products of San Miguel Corporation, which remains the leading beer producer in the country, followed by Asia Brewery Inc.Aside from beer, Filipinos have also developed a taste for spirits and wine. When it comes to spirits and liquor, gin is the most consumed spirit type, followed by brandy and dark rum. San Miguel Corporation was also the leading producer of spirits in 2022, with its Ginebra San Miguel gin accounting for almost half of the spirits market share. Meanwhile, wine consumption has grown steadily since 2018, with the majority of the wine supply being imported from the United States and Australia. In 2022, Novellino held almost half of the wine market share in the Philippines, followed by Carlo Rossi.