Beauty and personal care e-commerce in Germany – statistics & facts
Key insights
- Online revenue share of cosmetics and body care products
- 21.6%
Detailed statistics
Online retail revenue share of cosmetics and body care products in Germany 2015-2022
- Top personal care online store
- docmorris,de
Detailed statistics
Germany: Top 10 personal care online stores
- Top 3 most used personal care products
- Oral and dental care, personal hygiene products, skin care products
Detailed statistics
Most used personal care product by category in Germany 2023
Editor’s Picks Current statistics on this topic
Current statistics on this topic
Related topics
Recommended statistics
Overview
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- Premium Statistic Revenue of beauty care e-commerce in selected countries worldwide 2023
- Premium Statistic Share of shoppers buying beauty products online worldwide 2023, by generation
- Premium Statistic Beauty and personal care e-commerce market revenue Germany 2018-2029
- Premium Statistic Online retail revenue share of cosmetics and body care products in Germany 2015-2022
- Premium Statistic Germany: Top 10 personal care online stores
- Premium Statistic Most used personal care product by category in Germany 2023
- Premium Statistic Purchase criteria for personal care in Germany 2023
Overview
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Premium Statistic
Revenue of beauty care e-commerce in selected countries worldwide 2023
Revenue of beauty care e-commerce in selected countries worldwide 2023
Revenue of the e-commerce beauty care market in select countries worldwide in 2023 (in billion U.S. dollars)
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Premium Statistic
Share of shoppers buying beauty products online worldwide 2023, by generation
Share of shoppers buying beauty products online worldwide 2023, by generation
Share of global consumers purchasing beauty products online in 2nd quarter 2023, by generation
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Premium Statistic
Beauty and personal care e-commerce market revenue Germany 2018-2029
Beauty and personal care e-commerce market revenue Germany 2018-2029
Revenue of the beauty and personal care e-commerce market Germany from 2018 to 2029 (in billion euros)
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Premium Statistic
Online retail revenue share of cosmetics and body care products in Germany 2015-2022
Online retail revenue share of cosmetics and body care products in Germany 2015-2022
Revenue share of online retail with cosmetics and body care products in Germany from 2015 to 2022
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Premium Statistic
Germany: Top 10 personal care online stores
Germany: Top 10 personal care online stores
Top online stores in the personal care segment in Germany in 2022, by e-commerce net sales (in million U.S. dollar)
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Premium Statistic
Most used personal care product by category in Germany 2023
Most used personal care product by category in Germany 2023
Most used personal care product by category in Germany as of December 2023
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Premium Statistic
Purchase criteria for personal care in Germany 2023
Purchase criteria for personal care in Germany 2023
Purchase criteria for personal care in Germany as of December 2023
Segment revenues
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- Premium Statistic Beauty & personal care e-commerce average revenue per user in Germany 2018-2029
- Premium Statistic Revenue of the online personal care market in Germany 2018-2029
- Premium Statistic Revenue of the personal care e-commerce market in Germany 2018-2029, by segment
- Premium Statistic Cosmetics e-commerce revenue in Germany 2018-2029
- Premium Statistic Revenue of the online cosmetics market in Germany 2017-2028, by segment
- Premium Statistic Average revenue per user in the cosmetics e-commerce market in Germany 2017-2028
- Premium Statistic Online skin care market revenue Germany 2018-2029, by segment
- Premium Statistic Average revenue per user in the skin care e-commerce market in Germany 2018-2029
- Premium Statistic Beauty tech e-commerce revenue in Germany 2018-2029
- Premium Statistic Beauty tech e-commerce average revenue per user in Germany 2018-2029
Segment revenues
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Premium Statistic
Beauty & personal care e-commerce average revenue per user in Germany 2018-2029
Beauty & personal care e-commerce average revenue per user in Germany 2018-2029
Beauty & personal care e-commerce average revenue per user in Germany from 2018 to 2029
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Premium Statistic
Revenue of the online personal care market in Germany 2018-2029
Revenue of the online personal care market in Germany 2018-2029
Revenue of the personal care e-commerce market in Germany from 2018 to 2029 (in billion euros)
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Premium Statistic
Revenue of the personal care e-commerce market in Germany 2018-2029, by segment
Revenue of the personal care e-commerce market in Germany 2018-2029, by segment
Revenue of the personal care e-commerce market in Germany from 2018 to 2029, by segment (in million euros)
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Premium Statistic
Cosmetics e-commerce revenue in Germany 2018-2029
Cosmetics e-commerce revenue in Germany 2018-2029
Revenue of the cosmetics e-commerce market in Germany from 2018 to 2029 (in million euros)
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Premium Statistic
Revenue of the online cosmetics market in Germany 2017-2028, by segment
Revenue of the online cosmetics market in Germany 2017-2028, by segment
Revenue of the cosmetics e-commerce market in Germany from 2017 to 2028, by segment (in million euros)
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Premium Statistic
Average revenue per user in the cosmetics e-commerce market in Germany 2017-2028
Average revenue per user in the cosmetics e-commerce market in Germany 2017-2028
Average revenue per user in the cosmetics e-commerce market in Germany from 2017 to 2028 (in euros)
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Premium Statistic
Online skin care market revenue Germany 2018-2029, by segment
Online skin care market revenue Germany 2018-2029, by segment
Revenue of the skincare e-commerce market in Germany from 2018 to 2029, by segment (in billion euros)
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Premium Statistic
Average revenue per user in the skin care e-commerce market in Germany 2018-2029
Average revenue per user in the skin care e-commerce market in Germany 2018-2029
Average revenue per user in the skin care e-commerce market in Germany from 2018 to 2029
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Premium Statistic
Beauty tech e-commerce revenue in Germany 2018-2029
Beauty tech e-commerce revenue in Germany 2018-2029
Revenue of the beauty tech e-commerce market in Germany from 2018 to 2029 (in million euros)
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Premium Statistic
Beauty tech e-commerce average revenue per user in Germany 2018-2029
Beauty tech e-commerce average revenue per user in Germany 2018-2029
Average revenue per user in the beauty tech e-commerce market in Germany from 2018 to 2029
User penetration
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- Premium Statistic Number of beauty & personal care e-commerce users in Germany 2018-2029
- Premium Statistic Beauty & personal care e-commerce user penetration rate in Germany 2018-2029
- Premium Statistic Number of users in the online personal care market in Germany 2018-2029
- Premium Statistic Cosmetics e-commerce users in Germany 2018-2029
- Premium Statistic Users in the skin care e-commerce market Germany 2017-2028
- Premium Statistic Penetration rate of the skin care e-commerce market Germany 2017-2028
- Premium Statistic Number of beauty tech e-commerce users in Germany 2018-2029
- Premium Statistic User penetration rate in the beauty tech e-commerce market in Germany 2018-2029
User penetration
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Premium Statistic
Number of beauty & personal care e-commerce users in Germany 2018-2029
Number of beauty & personal care e-commerce users in Germany 2018-2029
Number of users of the beauty & personal care e-commerce market in Germany from 2018 to 2029 (in million users)
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Premium Statistic
Beauty & personal care e-commerce user penetration rate in Germany 2018-2029
Beauty & personal care e-commerce user penetration rate in Germany 2018-2029
Beauty & personal care e-commerce user penetration rate in Germany from 2018 to 2029
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Premium Statistic
Number of users in the online personal care market in Germany 2018-2029
Number of users in the online personal care market in Germany 2018-2029
Number of users in the personal care e-commerce market in Germany from 2018 to 2029 (in million users)
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Premium Statistic
Cosmetics e-commerce users in Germany 2018-2029
Cosmetics e-commerce users in Germany 2018-2029
Cosmetics e-commerce users in Germany from 2018 to 2029 (in million users)
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Premium Statistic
Users in the skin care e-commerce market Germany 2017-2028
Users in the skin care e-commerce market Germany 2017-2028
Number of skin care e-commerce market users in Germany from 2017 to 2028 (in million users)
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Premium Statistic
Penetration rate of the skin care e-commerce market Germany 2017-2028
Penetration rate of the skin care e-commerce market Germany 2017-2028
Penetration rate of the skin care e-commerce market in Germany from 2017 to 2028
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Premium Statistic
Number of beauty tech e-commerce users in Germany 2018-2029
Number of beauty tech e-commerce users in Germany 2018-2029
Number of beauty tech e-commerce users in Germany from 2018 to 2029 (in million users)
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Premium Statistic
User penetration rate in the beauty tech e-commerce market in Germany 2018-2029
User penetration rate in the beauty tech e-commerce market in Germany 2018-2029
User penetration rate in the beauty tech e-commerce market in Germany from 2018 to 2029
Brands
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- Premium Statistic Brand shares in the online personal care market in Germany 2022
- Premium Statistic Most popular beauty and cosmetics websites in Germany 2023, by website traffic
- Premium Statistic Online revenue of Douglas 2003-2023
- Premium Statistic Online revenue of Douglas in Germany, the Netherlands, and Belgium 2019-2023
- Premium Statistic Annual revenue of Shop Apotheke 2020-2022
- Premium Statistic sephora.de: e-commerce net sales 2018-2024
- Premium Statistic Notino: e-commerce net sales 2016-2024
- Premium Statistic dm: e-commerce net sales 2017-2024
- Premium Statistic glossybox.de: e-commerce net sales 2014-2024
Brands
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Premium Statistic
Brand shares in the online personal care market in Germany 2022
Brand shares in the online personal care market in Germany 2022
Brand shares in the e-commerce personal care market in Germany in 2022
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Premium Statistic
Most popular beauty and cosmetics websites in Germany 2023, by website traffic
Most popular beauty and cosmetics websites in Germany 2023, by website traffic
Most visited beauty and cosmetics websites in Germany in December 2023 (in millions)
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Online revenue of Douglas 2003-2023
Online revenue of Douglas 2003-2023
Online revenue of Douglas from 2003 to 2023 (in million euros)
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Premium Statistic
Online revenue of Douglas in Germany, the Netherlands, and Belgium 2019-2023
Online revenue of Douglas in Germany, the Netherlands, and Belgium 2019-2023
Online revenue of Douglas in Germany, the Netherlands, and Belgium from 2019 to 2023 (in million euros)
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Premium Statistic
Annual revenue of Shop Apotheke 2020-2022
Annual revenue of Shop Apotheke 2020-2022
Annual revenue of Shop Apotheke from 2020 to 2022 (in million euros)
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Premium Statistic
sephora.de: e-commerce net sales 2018-2024
sephora.de: e-commerce net sales 2018-2024
E-commerce net sales of sephora.de from 2018 to 2024 (in million U.S. dollars)
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Premium Statistic
Notino: e-commerce net sales 2016-2024
Notino: e-commerce net sales 2016-2024
E-commerce net sales of notino.de from 2016 to 2024 (in million U.S. dollars)
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Premium Statistic
dm: e-commerce net sales 2017-2024
dm: e-commerce net sales 2017-2024
E-commerce net sales of dm.de from 2017 to 2024 (in million U.S. dollars)
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Premium Statistic
glossybox.de: e-commerce net sales 2014-2024
glossybox.de: e-commerce net sales 2014-2024
E-commerce net sales of glossybox.de from 2014 to 2024 (in million U.S. dollars)
Online traffic
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- Premium Statistic Top countries for the online beauty and cosmetics industry globally 2022, by traffic
- Premium Statistic Leading online beauty stores worldwide 2022, by e-commerce net sales
- Premium Statistic Top online personal care retailers in Germany 2023, by purchase intent clicks
- Premium Statistic Top online beauty retailers in Germany 2023, by purchase intent clicks
- Premium Statistic Conversion distribution of health and beauty websites in Germany 2022, by device
- Premium Statistic Online traffic distribution of health and beauty websites in Germany 2022, by device
Online traffic
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Premium Statistic
Top countries for the online beauty and cosmetics industry globally 2022, by traffic
Top countries for the online beauty and cosmetics industry globally 2022, by traffic
Leading countries for the online beauty and cosmetics industry worldwide in 2022, by total traffic volume
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Premium Statistic
Leading online beauty stores worldwide 2022, by e-commerce net sales
Leading online beauty stores worldwide 2022, by e-commerce net sales
Top online stores in the beauty segment worldwide in 2022, by e-commerce net sales (in million U.S. dollars)
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Premium Statistic
Top online personal care retailers in Germany 2023, by purchase intent clicks
Top online personal care retailers in Germany 2023, by purchase intent clicks
Leading online personal care retailers in Germany in 2023, by purchase intent clicks
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Premium Statistic
Top online beauty retailers in Germany 2023, by purchase intent clicks
Top online beauty retailers in Germany 2023, by purchase intent clicks
Leading online beauty retailers in Germany in 2023, by purchase intent clicks
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Premium Statistic
Conversion distribution of health and beauty websites in Germany 2022, by device
Conversion distribution of health and beauty websites in Germany 2022, by device
Distribution of conversions on health and beauty e-commerce websites in Germany in 2022, by device
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Premium Statistic
Online traffic distribution of health and beauty websites in Germany 2022, by device
Online traffic distribution of health and beauty websites in Germany 2022, by device
Distribution of online traffic to health and beauty e-commerce websites in Germany in 2022, by device
Consumer behavior
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- Premium Statistic Share of shoppers buying beauty products online in Europe 2023, by generation
- Premium Statistic Top sources to search for beauty products online worldwide 2023
- Premium Statistic Most used online purchase channels for beauty products worldwide 2023
- Premium Statistic Cosmetics cross-border online shoppers in Europe 2023, by country
- Premium Statistic Online shoppers subscribing to beauty products in Europe 2023, by country
- Premium Statistic Product groups bought online and in physical stores in Germany 2023
- Premium Statistic Breakdown of consumer goods sold on amazon.de 2022
- Premium Statistic Online and offline personal care purchases in Germany 2024
Consumer behavior
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Premium Statistic
Share of shoppers buying beauty products online in Europe 2023, by generation
Share of shoppers buying beauty products online in Europe 2023, by generation
Share of consumers purchasing beauty products online in selected European countries in 2nd quarter 2023, by generation
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Top sources to search for beauty products online worldwide 2023
Top sources to search for beauty products online worldwide 2023
Leading sources preferred to search for beauty products online worldwide in 2023
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Most used online purchase channels for beauty products worldwide 2023
Most used online purchase channels for beauty products worldwide 2023
Leading online shopping channels to buy beauty products worldwide in 2023
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Cosmetics cross-border online shoppers in Europe 2023, by country
Cosmetics cross-border online shoppers in Europe 2023, by country
Share of cross-border online shoppers of cosmetics in Europe in 2023, by country
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Premium Statistic
Online shoppers subscribing to beauty products in Europe 2023, by country
Online shoppers subscribing to beauty products in Europe 2023, by country
Share of online shoppers having a subscription to beauty products in Europe in 2023, by country
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Product groups bought online and in physical stores in Germany 2023
Product groups bought online and in physical stores in Germany 2023
Categories shopped online and in physical stores in Germany in 2023
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Breakdown of consumer goods sold on amazon.de 2022
Breakdown of consumer goods sold on amazon.de 2022
Breakdown of consumer goods sold on amazon.de in 2022
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Premium Statistic
Online and offline personal care purchases in Germany 2024
Online and offline personal care purchases in Germany 2024
Online and offline personal care purchases in Germany in 2024
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