Nina Jobst
Research expert covering South Korea
Detailed statistics
Social media user penetration rate South Korea 2019-2028
Detailed statistics
Share of people who followed social media influencers South Korea 2023
Detailed statistics
Commonly used social media platforms for social commerce South Korea 2023
Internet usage rate in South Korea 2000-2022
Internet usage rate in South Korea from 2000 to 2022
Social media user penetration rate South Korea 2019-2028
Social media penetration rate in South Korea from 2019 to 2028
Number of users of social media advertising in South Korea 2019-2028
Number of users of social media advertising in South Korea 2019-2028 (in millions)
Social network penetration South Korea Q3 2022
Penetration of leading social networks in South Korea as of 3rd quarter 2022
Popular YouTube channels South Korea 2023, by views
Most popular YouTube channels in South Korea as of December 2023, by total uploaded video views (in billions)
Most followed celebrity Instagram accounts South Korea 2023
Celebrities with the most followers on Instagram in South Korea as of June 2023 (in millions)
Popular accounts on Tik Tok South Korea in 2024, by number of followers
Most popular Tik Tok accounts in South Korea as of April 2024, by number of followers (in millions)
Leading South Korean twitch channels 2024, by average viewers
Leading South Korean streaming twitch channels as of February 2024, by average viewer number
Leading channels on VLIVE South Korea 2022, by member number
Most popular channels on South Korean video platform VLIVE as of September 2022, by member number (in million users)
Most popular virtual Instagram influencers South Korea 2023, by number of followers
Most popular virtual influencers on Instagram in South Korea as of March 2023, by number of followers (in 1,000s)
Gender distribution of content creators South Korea 2021
Gender distribution among content creators in South Korea as of September 2021
Age distribution of content creators South Korea 2021
Age distribution among content creators in South Korea as of September 2021
Activity level of digital content creators South Korea 2021, by type
Activity level of content creators in South Korea as of September 2021, by type
Content format used by digital content creators South Korea 2021
Format of content created by personal media content creators in South Korea as of September 2021
Content creator subscriber distribution South Korea 2021, by location of residence
Distribution of content creator subscribers in South Korea as of September 2021, by location of residence
Number of users of social media advertising in South Korea 2019-2028
Number of users of social media advertising in South Korea 2019-2028 (in millions)
Experience with commercial content creation South Korea 2021
Experience of content creators with creating commercial content South Korea as of September 2021
Impact of social media influencers on purchasing South Korea 2023
Share of people who have purchased a product endorsed by an influencer in South Korea as of May 2023
Influencer type that respondents purchased endorsed products South Korea 2023
Type of influencer that respondents purchased influencer-endorsed products in South Korea as of May 2023
Reasons for buying a product endorsed by an influencer South Korea 2023
Reasons for purchasing a product endorsed by an influencer in South Korea as of May 2023
Share of people who followed social media influencers South Korea 2023
Share of people who followed influencers on social media in South Korea as of May 2023
Types of social media account followed South Korea Q3 2022
Most followed social media account types in South Korea in the third quarter of 2022
Reasons for social networking service use in South Korea 2022
Reasons for social networking usage in South Korea as of September 2022
Share of internet users watching online videos weekly in South Korea Q3 2023, by type
Distribution of online video content watched weekly by internet users in South Korea as of the 3rd quarter of 2023, by type of content
Share of online video users watching content creator South Korea 2020-2022
Share of online video viewers watching mainly entertainer and content creator videos in South Korea from 2020 to 2022
Share of online video users watching 15-second videos South Korea 2021-2022
Share of online video viewers watching mainly 15-second or shorter videos in South Korea from 2021 to 2022
Channels used for short-form content consumption South Korea 2022
Most used channels for consuming short-form content in South Korea in 2022
Average number of short-form videos watched per use South Korea 2023, by platform
Average amount of short-form video content watched per use in South Korea as February 2023, by platform
Online short-time content preference South Korea 2022
Most preferred types of content in short-form videos in South Korea as of February 2022
Popular categories of TikTok short-form videos South Korea 2023
Popular categories of short-form video content on TikTok in South Korea as February 2023
Popular categories of YouTube Shorts short-form videos South Korea 2023
Popular categories of short-form video content on YouTube Shorts in South Korea as February 2023
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)