Julia Stoll
Research expert covering TV and video media
Detailed statistics
Consumer spending on OTT video services in the United States 2017-2027, by scenario
Detailed statistics
Most well-known video-on-demand brands in the United States 2023
Detailed statistics
OTT TV revenue in the U.S. and Canada 2023-2029
Video revenue in the U.S. 2019-2024, by segment
Video revenue in the United States from 2019 to 2024, by segment (in billion U.S. dollars)
Consumer spending on OTT video services in the United States 2017-2027, by scenario
Consumer spending on over-the-top (OTT) video services in the United States from 2017 to 2027, by scenario (in billion U.S. dollars)
Change in consumer spending on OTT video services in the U.S: 2018-2027, by scenario
Change in consumer spending on over-the-top (OTT) video services in the United States from 2018 to 2027, by scenario
U.S. consumer spending on digital home entertainment 1999-2022
Consumer spending on digital home entertainment in the United States from 1999 to 2022 (in billion U.S. dollars)
U.S. consumer spending on digital home entertainment 2012-2022, by type
Consumer spending on digital home entertainment in the United States from 2012 to 2022, by type (in billion U.S. dollars)
Most well-known video-on-demand brands in the United States 2023
Leading video-on-demand brands ranked by brand awareness in the United States in 2023
SVOD revenue in the U.S. 2011-2023
Subscription video-on-demand (SVOD) revenue in the United States from 2011 to 2023 (in billion U.S. dollars)
SVOD service user shares in the U.S. 2015-2023
Share of consumers who have a subscription video-on-demand (SVOD) service in the United States from 2015 to 2023
Reasons for not paying for video streaming subscriptions in the U.S. 2022
Major reasons why adults do not pay for video streaming subscriptions in the United States as of August 2022
Reasons for choosing an SVOD service in the U.S. 2022
Important factors in deciding whether to subscribe to a streaming service in the United States as of September 2022
Reasons for canceling video streaming subscriptions in the U.S. 2023
Major reasons for stopping use of selected subscription video-on-demand (SVOD) services in the United States as of 2023
Penetration rates of selected subscription video-on-demand services in the U.S. 2022
Share of households subscribing to selected video streaming platforms in the United States as of September 2022
AVOD and TV advertising revenue in the U.S. 2017-2027
Ad-supported video-on-demand (AVOD) revenue and net TV advertising revenue in the United States from 2017 to 2027 (in million U.S. dollars)
Penetration rate of AVOD in the U.S. 2022-2026
Penetration rate of ad-supported video-on-demand (AVOD) in the United States from 2022 to 2026
Share of FAST platform viewers in the U.S. 2020-2023
Share of free ad-supported streaming TV (FAST) platform viewers in the United States from 2020 to 2023
Time spent watching FAST on connected TV in the U.S. 2022, by age
Distribution of time spent viewing free ad-supported streaming TV (FAST) on connected TV devices in the United States in 1st half of 2022, by age
Top reasons driving interest in lower-cost AVOD in the U.S. 2023
Most common reasons driving interest in lower-cost ad-supported tiers of TV/video streaming services in the United States as of December 2023
Reasons for no interest in lower-cost AVOD services in the U.S. 2023
Most common reasons for adults not to be interested in lower-cost ad-supported tiers of TV/video streaming services in the United States as of December 2023
Most popular AVOD/FAST services in the U.S. and Canada 2022
Most popular ad-supported video-on-demand (AVOD) and free ad-supported streaming TV (FAST) services in the United States and Canada in 2nd quarter 2022
Home transactional video revenue U.S. 2021-2022, by type
Home transactional video revenue in the United States in 2021 and 2022, by type (in billion U.S. dollars)
Number of users of pay-per-view (TVoD) in the U.S. 2018-2027
Number of users of pay-per-view (TVoD) in the United States from 2018 to 2027 (in millions)
Pay-per-view video user distribution in the United States 2021, by age
Distribution of pay-per-view (TVOD) users in the United States in 2021, by age
Most popular TVOD services in the U.S. and Canada 2022
Share of consumers using selected transactional video-on-demand (TVOD) services in the United States and Canada in 4th quarter 2022
SVOD subscriber additions in the U.S. 2019-2022, by plan type
Distribution of gross subscriber additions to subscription video-on-demand (SVOD) services in the United States from 2019 to 2022, by plan type
Ad-supported and ad-free HVOD users in the U.S. 2022, by generation
Share of ad-supported and ad-free users of selected hybrid video-on-demand (HVOD) services in the United States as of March 2022, by generation
Ad-supported and ad-free HVOD subscribers in the U.S. 2022, by gender
Distribution of ad-free and ad-supported subscribers of selected hybrid video-on-demand services in the United States as of November 2022, by gender
Interest in SVOD without ads vs. cheaper SVOD with ads in the U.S. 2022, by age
Preferred monetizing options when streaming video among consumers in the United States as of September 2022, by age group
U.S. viewers switching from ad-free to ad-supported streaming 2022, by generation
Share of adults who have switched from an ad-free subscription plan on one streaming service to a lower priced ad-supported tier on that same service in the United States as of August 2022, by generation
Share of subscribers of video streaming services in the U.S. 2023, by plan type
Distribution of subscribers of selected video streaming services in the United States as of October 2023, by plan type
Virtual pay TV subscriptions in the U.S. 2017-2026
Number of and year-over-year change in virtual pay TV subscriptions in the United States from 2017 to 2026
Pay TV versus virtual MVPD subscriber growth in the U.S. 2021-2022
Growth of the five largest traditional pay TV and virtual multichannel video programming distributor (vMVPD) subscriptions in the United States from 2nd quarter 2021 to 3rd quarter 2022
Number of channels on vMVPD platforms in the U.S. 2024
Number of channels available on selected vMVPD services in the United States as of February 2024
Number of vMVPD subscribers in the U.S. 2023
Number of subscribers to selected virtual multichannel video programming distributor (vMVPD) services in the United States in 2023 (in millions)
Share of video-on-demand users in the U.S. 2022, by platform type
Share of users who have used video-on-demand (VOD) services for the past two months in the United States as of 4th quarter 2022, by platform type
Amount adults spent on video streaming subscriptions in the U.S. 2023, by generation
Amount spent on video streaming subscriptions in the past month in the United States as of January 2023, by generation
Sources for TV show recommendations on streaming platforms in the U.S. 2022
Importance of recommendations in discovering new TV shows to watch on streaming platforms in the United States in 2022, by source
Screens for SVOD streaming in the U.S. and Canada 2023
Screens for streaming subscription video-on-demand (SVOD) in the United States and Canada in 2nd quarter 2023
OTT viewing hours in the U.S. 2020-2022, by CTV device type
Total number of over-the-top viewing hours in the United States from February 2020 to February 2022, by connected TV device type (in millions)
Impact of inflation on consumers' video streaming budget in the U.S. 2022
Impact of the inflation on consumers' video streaming budget in the United States as of June 2022
Change consumers would like to see about streaming services in the U.S. 2022
Factors that consumers would change about their streaming services in the United States as of June 2022
Scripted vs. unscripted TV shows on selected streaming services in the U.S. 2023
Distribution of scripted and unscripted TV shows available on streaming services in the United States as of March 2023, by platform
Video streaming services with high-quality original content in the U.S. 2022
Streaming services with high-quality original content in the United States as of July 2022
Leading original TV series on SVOD services in the U.S. 2023, by minutes streamed
Minutes streamed of original TV series on subscription video streaming services in the United States in 2023 (in billions)
Most watched acquired series on VOD services in the U.S. 2023
Ranking of acquired series on streaming services in the United States in 2023 (in billion minutes streamed)
Most enjoyable content on video streaming services in the U.S. 2022
Content most enjoyed on selected video streaming services in the United States as of September 2022
Lack of live sports on video streaming services in the U.S. 2022, by demographics
Attitudes to whether or not a lack of live sports was an issue with the video streaming service they use among adults in the United States in 2022, by demographics
Amount of content users get per dollar on major AVOD services in the U.S. 2023
Number of movies and TV shows users get per dollar on major ad-supported streaming platforms in the United States as of May 2023
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