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Consumer Insights report
This report provides in-depth analysis of Amazon in the e-commerce market in the United States.
Founded in 1994, Amazon is the most used online shop in the United States. The American company is popular among both men and women, and consumers from all income backgrounds shop on Amazon.
Receiving up to four updates throughout the year, the report is based on data from the Consumer Insights Global survey, as of February 2024.
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This report offers the reader a comprehensive overview of Amazon shoppers in the United States: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Amazon shoppers in the United States (''brand users'') against U.S. online shoppers in general (''category users''), and the overall U.S. onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.
Overview
We provide information on industries, companies, consumers, trends, countries, and politics, covering the latest and most important issues in a condensed format.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)