Live commerce in Asia

Statistics report on livestream commerce in Asia

Live commerce in Asia

This report presents insights and statistics on live commerce in Asia. The report begins by providing an overview of the interest and prevalence of this trend worldwide followed by usage in the region. It then presents data on the leading channels and consumer behavior of live commerce in selected key markets.

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Table of contents

Overview

6
  • Premium Statistic Consumers having already purchased via live commerce 2023, by country
  • Premium Statistic Social media users watching livestream shopping worldwide 2023
  • Premium Statistic Frequent live commerce users' annual spend worldwide 2022, by region
  • Premium Statistic Number of live commerce shows attended by frequent users worldwide 2022, by region
  • Premium Statistic Market value of live commerce in China 2019-2026
  • Premium Statistic Leading live selling channels SEA 2022, by platform

Usage

6
  • Premium Statistic Share of livestream commerce shoppers APAC 2023, by country
  • Premium Statistic Number of live streaming e-commerce users in China 2020-2023
  • Premium Statistic Share of live commerce users in China 2023
  • Premium Statistic Share of online shoppers using live commerce in China 2023
  • Premium Statistic Live shopping awareness and usage SEA 2022
  • Premium Statistic Awareness and usage of live commerce SEA 2021, by country

Channels

7
  • Premium Statistic Usage of Shopee for live selling channels SEA 2022, by country
  • Premium Statistic Usage of Facebook for live selling channels SEA 2022, by country
  • Premium Statistic Usage of TikTok for live selling channels SEA 2022, by country
  • Premium Statistic Leading platforms to watch live shopping Indonesia 2022
  • Premium Statistic GMV of live streaming shopping on Douyin in China 2018-2022
  • Premium Statistic GMV of live streaming shopping on Taobao in China 2017-2022
  • Premium Statistic Kuaishou's GMV of live streaming commerce in China 2018-2023

Consumer behavior

5
  • Premium Statistic Reasons for using live commerce in India 2023
  • Premium Statistic Reasons for purchasing from live shopping promotion Indonesia 2022
  • Premium Statistic Important points of live commerce services in Japan 2022
  • Premium Statistic Leading e-commerce features for entertainment purposes during Ramadan Indonesia 2023
  • Premium Statistic Most popular products bought from live shopping promotion Indonesia 2022
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