FIFA World Cup survey in England 2022

Consumer Insights data table

FIFA World Cup survey in England 2022

The 2022 World Cup in Qatar is controversial, to say the least. A World Cup in winter, is that good? Should fans set an example and boycott the tournament, and should even the national team have stayed at home? What about the event's sponsors and their image? And what do people actually think about FIFA?

So many questions, but don't worry we have the answers. Over 1,000 people in England were surveyed on all this and much more shortly before the start of the tournament. Here you can find all the results of our representative World Cup survey.

Topics include

  • Attitudes towards Qatar 2022, FIFA, Sponsors and TV
  • Who watches the World Cup and where?
  • Teams, players and coaches


You might also be interested in the results of our FIFA World Cup survey in Germany 2022.

Table of contents

Topics of the survey

  • Attitudes towards Qatar 2022
  • Attitudes towards FIFA
  • Attitudes towards Brands & Sponsors of Qatar 2022
  • Attitudes towards watching Qatar 2022
  • Watching Qatar 2022
  • Teams, coaches & players Qatar 2022
  • Brands & Merchandising Qatar 2022
  • Football & other sporting events
  • Characteristics & demographics

Design of the survey
  • Method: Online survey
  • Survey name: FIFA World Cup survey in England
  • Region: England
  • Number of respondents: 1,031
  • Age of respondents: 16 to 64 years old
  • Type of respondents: general online population
  • Survey time period: November 2022

Column headings
  • Gender
  • Age (generations)
  • World cup spectator
  • Football supporter

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