Generation Z fashion in the United States

Statistics report on the fashion consumption of Gen Z in the United States

Generation Z fashion in the United States

This report provides statistical information on the Gen Z fashion market in the United States. The first chapter offers an overview of the wider U.S. apparel market and Generation Z demographics. In the second chapter, the focus is shifted towards Gen Z's spending on clothes. The third chapter looks at some of the most popular brands among Generation Z consumers. This is followed by a look at fashion trends among the generation, before the final chapter focuses on shopping behavior.

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Table of contents

Overview

5
  • Premium Forecast Revenue of the apparel market worldwide by country 2023
  • Premium Forecast Forecast revenue of the U.S. apparel market from 2018-2028
  • Premium Statistic U.S. population by generation 2022
  • Premium Statistic U.S. annual household expenditures 2022, by generation
  • Premium Statistic U.S. mean disposable household income 2022, by generation

Spending

5
  • Premium Statistic Annual expenditure on apparel in the U.S. 2022, by generation
  • Premium Statistic Generation Z annual expenditure on apparel in the U.S. 2020-2022, by income
  • Premium Statistic Average annual U.S. consumer spend on footwear in 2022, by generation
  • Premium Statistic Average annual U.S. consumer spend on men's and boys' clothing in 2022, by generation
  • Premium Statistic Average annual U.S. consumer spend on womenswear in 2022, by generation

Brands

8
  • Basic Forecast Most used fashion stores among Gen Z in the U.S. 2023
  • Basic Statistic Most popular fashion stores among Gen Z in the U.S. 2023
  • Premium Statistic Clothing market: Top brands amongst U.S. teens 2024
  • Premium Statistic Top footwear brands amongst U.S. teens as of spring 2024
  • Premium Statistic Women's casual apparel brands gaining popularity Gen Z U.S. 2024
  • Premium Statistic Men's casual apparel brands gaining popularity U.S. 2024
  • Premium Statistic Women's athletic apparel brands gaining popularity U.S. 2024
  • Premium Statistic Men's athletic apparel brands gaining popularity U.S. 2024

Trends

10
  • Premium Statistic U.S. consumers attention to recent fashion trends in 2023, by age
  • Premium Statistic U.S. consumers' favorite decade for fashion in 2023, by age
  • Premium Statistic Consumer attitudes towards wide-leg pants in the U.S. in 2023, by age
  • Premium Statistic Consumer attitudes towards skinny jeans in the U.S. in 2023, by age
  • Premium Statistic Consumer attitudes towards ripped jeans in the U.S. in 2023, by age
  • Premium Statistic Consumer attitudes towards high waisted pants in the U.S. in 2023, by age
  • Premium Statistic Consumer attitudes towards oversized clothing in the U.S. in 2023, by age
  • Premium Statistic Consumer attitudes towards cargo pants in the U.S. in 2023, by age
  • Premium Statistic Consumer attitudes towards athleisure in the U.S. in 2023, by age
  • Premium Statistic U.S. 18- to 29-year-old consumer opinion of patterns in 2023

Purchasing behavior

5
  • Premium Forecast Gen Z fashion purchases by category in the U.S. in 2023
  • Premium Forecast Most used offline fashion purchase channels in the U.S. in 2023, by generation
  • Premium Forecast Considerations when choosing apparel for Gen Z in the U.S. 2023
  • Premium Forecast Consumers who don't buy fast fashion in the U.S. in 2024, by generation
  • Premium Forecast Consumers who often buy clothes they don't wear in the U.S. in 2024, by generation
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FURTHER REPORTS

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