Red Bull - statistics & facts
The non-alcoholic beverages industry is of great importance worldwide. This is reflected in the industry's revenue. Sales in the global market are expected to be almost two trillion U.S. dollars by 2027. A subcategory of beverages sold are energy drinks. Recently, interest among younger consumers in particular has increased significantly, so that the energy drinks market worldwide generated revenues of around 193 billion U.S. dollars in 2023. Here too, the forecast shows steady growth.
In addition to the production and sale of drinks, the Red Bull GmbH is well known for its involvement in sponsoring extreme sports and motorsports.
In total, Red Bull employed just over 7,800 people worldwide by the end of 2023.
Red Bull: leading player
Red Bull GmbH was founded in 1984 and is currently headquartered in Austria. The beverage company operates in approximately 170 countries worldwide and achieved its highest global revenue in 2023. It is best known for its famous energy drink Red Bull, which is a functional drink that contains caffeine, taurine, B group vitamins, sucrose and glucose, as well as water. Besides the traditional Red Bull, the company has “Red Bull Sugar-free, Red Bull Spring Sugar-free”, “Red Bull Total Zero”, and “Red Bull Red, White, Purple, Yellow, Green, Apricot, Blue, Sea Blue, and Winter Edition” in its portfolio. The drinks are sold in 8.4 fluid ounce (250 ml) cans. In the last decade, the number of cans sold also increased and peaked in 2023 with 12.1 billion cans.In addition to the production and sale of drinks, the Red Bull GmbH is well known for its involvement in sponsoring extreme sports and motorsports.
In total, Red Bull employed just over 7,800 people worldwide by the end of 2023.
