A 2021 study in the United States revealed that voice commerce was most popular among men than women. Of adults surveyed, 20 percent of those identifying as men said they had already used Smart speakers for shopping, against nine percent for women.
Share of adults interested in voice shopping in the United States in 2021, by gender
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eMarketer. (February 25, 2022). Share of adults interested in voice shopping in the United States in 2021, by gender [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/972557/frequency-voice-tech-users-purchasing-smart-speakers-usa/
eMarketer. "Share of adults interested in voice shopping in the United States in 2021, by gender." Chart. February 25, 2022. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/972557/frequency-voice-tech-users-purchasing-smart-speakers-usa/
eMarketer. (2022). Share of adults interested in voice shopping in the United States in 2021, by gender. Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/972557/frequency-voice-tech-users-purchasing-smart-speakers-usa/
eMarketer. "Share of Adults Interested in Voice Shopping in The United States in 2021, by Gender." Statista, Statista Inc., 25 Feb 2022, https://www.statista.com/statistics/972557/frequency-voice-tech-users-purchasing-smart-speakers-usa/
eMarketer, Share of adults interested in voice shopping in the United States in 2021, by gender Statista, https://www.statista.com/statistics/972557/frequency-voice-tech-users-purchasing-smart-speakers-usa/ (last visited October 31, 2024)
Share of adults interested in voice shopping in the United States in 2021, by gender [Graph], eMarketer, February 25, 2022. [Online]. Available: https://www.statista.com/statistics/972557/frequency-voice-tech-users-purchasing-smart-speakers-usa/