E-commerce purchase channels of fashion in the Netherlands 2018-2019
number of online orders or purchases, for example, reached approximately 260 million in 2019.
In February 2019, Dutch online shoppers were much less likely to purchase clothing from the online shop of a specific retailer. Instead, they seemingly drifted towards online marketplaces like Bol.com or Amazon. E-commerce has become more and more popular in the Netherlands in recent years. The