B2B sites researched prior to purchasing according to U.S. buyers 2018

The data displays the number of B2B sites researched prior to making a purchase according to B2B buyers in the United States as of the first quarter of 2018. During the survey period, 59.5 percent of B2B buyers stated that prior to completing any purchase they researched at least two to three B2B sites, while in comparison 29.7 percent of respondents reported that they researched at least four to seven sites before making a purchase.