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Mobile ads grabbing most attention 2018-2019, by format

Published by

Michele Majidi,

Jan 6, 2023

This chart depicts the mobile ads grabbing most attention in Italy in 2018 and 2019, by format. In 2018, 42 percent of interviewees thought that video adverts played before or during other video content grabbed their attention, while only 34 percent of users had the same opinion in 2019.

Mobile ads grabbing most attention in Italy in 2018 and 2019, by format

table column chart

Characteristic	2018	2019
Video ads before or during video content	42%	34%
Video ad on full screen	35%	32%
Banner at bottom	23%	16%
Full screen banner or picture	21%	19%
Sms	20%	24%
Sponsored link on search engine	17%	25%
Scrolling video ad	16%	16%
Sponsored banner	16%	18%
Audio advertising	12%	16%

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Details: Italy; Osservatori Digital Innovation; Doxa ; January 2018 and January 2019; 1,000 respondents; mobile surfers; Computer-assisted web interviews (CAWI)

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Source

Osservatori Digital Innovation

Survey by

Osservatori Digital Innovation; Doxa

Survey name

Mobile advertising: le dinamiche del mercato italiano

Published by

Osservatori Digital Innovation

Source link

Mobile advertising: le dinamiche del mercato italiano, page 9

Release date

June 2019

Citation formats

In cooperation with

Region

Italy

Survey time period

January 2018 and January 2019

Number of respondents

1,000 respondents

Special properties

mobile surfers

Method of interview

Computer-assisted web interviews (CAWI)

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