Over the course of 2019 an analysis of more than three million Instagram #ad posts was done, to determine, among others, the demographics of influencers. According to the findings, 84 percent of influencers creating sponsored posts on Instagram were women.
Distribution of influencers creating sponsored posts on Instagram worldwide in 2019, by gender
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Distribution of influencers creating sponsored posts on Instagram worldwide in 2019, by gender
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Social Media Today. (December 18, 2019). Distribution of influencers creating sponsored posts on Instagram worldwide in 2019, by gender [Graph]. In Statista. Retrieved March 16, 2025, from https://www.statista.com/statistics/893749/share-influencers-creating-sponsored-posts-by-gender/
Social Media Today. "Distribution of influencers creating sponsored posts on Instagram worldwide in 2019, by gender." Chart. December 18, 2019. Statista. Accessed March 16, 2025. https://www.statista.com/statistics/893749/share-influencers-creating-sponsored-posts-by-gender/
Social Media Today. (2019). Distribution of influencers creating sponsored posts on Instagram worldwide in 2019, by gender. Statista. Statista Inc.. Accessed: March 16, 2025. https://www.statista.com/statistics/893749/share-influencers-creating-sponsored-posts-by-gender/
Social Media Today. "Distribution of Influencers Creating Sponsored Posts on Instagram Worldwide in 2019, by Gender." Statista, Statista Inc., 18 Dec 2019, https://www.statista.com/statistics/893749/share-influencers-creating-sponsored-posts-by-gender/
Social Media Today, Distribution of influencers creating sponsored posts on Instagram worldwide in 2019, by gender Statista, https://www.statista.com/statistics/893749/share-influencers-creating-sponsored-posts-by-gender/ (last visited March 16, 2025)
Distribution of influencers creating sponsored posts on Instagram worldwide in 2019, by gender [Graph], Social Media Today, December 18, 2019. [Online]. Available: https://www.statista.com/statistics/893749/share-influencers-creating-sponsored-posts-by-gender/
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