This statistic illustrates China's ranking among 30 countries in the global soft power index list in 2019, broken down by category. According to the Soft Power 30 study results, China's greatest soft power assets are in culture and global engagement. In 2019, China ranked number eight among 30 countries worldwide in cultural category and number 30 in digital and government spheres.
China's ranking among 30 countries in the global soft power index in 2019, by category
The Soft Power 30 study is conducted annually since 2015. It assesses the soft power resources of 30 countries combining objective and subjective data.
Objective data is structured into six categories: government; culture; global engagement; education; digital; and enterprise.
Subjective data is based on a public opinion polling in 20-25 countries across the world's major regions. In 2015, polling took place in 20 countries, whereas since 2016 it was expanded to 25 countries. The sample size was increased from 7,200 to 10,500 to 11,000 to 12,500 respectively. The samples within each country were representative by age, gender, and region.
The surveys consisted of a series of questions rated on a scale form 0 to 10 and covered the following factors: favorability towards foreign countries; perceptions of foreign cuisine; perceptions on how welcoming foreign countries are to tourists; perceptions on foreign technology products and luxury goods; trust in foreign countries' approach to global affairs and their contributions to global culture; desire to visit foreign countries etc.
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University of Southern California. (October 24, 2019). China's ranking among 30 countries in the global soft power index in 2019, by category [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/877875/china-global-soft-power-index-ranking-by-category/
University of Southern California. "China's ranking among 30 countries in the global soft power index in 2019, by category." Chart. October 24, 2019. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/877875/china-global-soft-power-index-ranking-by-category/
University of Southern California. (2019). China's ranking among 30 countries in the global soft power index in 2019, by category. Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/877875/china-global-soft-power-index-ranking-by-category/
University of Southern California. "China's Ranking among 30 Countries in The Global Soft Power Index in 2019, by Category." Statista, Statista Inc., 24 Oct 2019, https://www.statista.com/statistics/877875/china-global-soft-power-index-ranking-by-category/
University of Southern California, China's ranking among 30 countries in the global soft power index in 2019, by category Statista, https://www.statista.com/statistics/877875/china-global-soft-power-index-ranking-by-category/ (last visited October 31, 2024)
China's ranking among 30 countries in the global soft power index in 2019, by category [Graph], University of Southern California, October 24, 2019. [Online]. Available: https://www.statista.com/statistics/877875/china-global-soft-power-index-ranking-by-category/