Reasons stopping online shoppers from purchasing cross-border in Sweden 2024

Published by Statista Research Department, Mar 31, 2025

In 2024, the biggest reason Swedish shoppers did not want to buy from foreign online stores was because they believed that everything they needed was available in Sweden. Around 441 percent of the survey respondents cited this as their main reason against cross-border e-commerce. Furthermore, about 11 percent of online shoppers said that the lack of trust that the parcel will arrive in time stopped them from ordering from overseas. 

Main reasons why online shoppers do not purchase products cross-border in Sweden in 2024

CharacteristicShare of respondents
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Showing entries 1 to 3 (3 entries in total)
Statistic: Main reasons why online shoppers do not purchase products cross-border in Sweden in 2024

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Release date

November 2024

Region

Sweden

Survey time period

2024

Number of respondents

1,000 respondents

Age group

18-79 years

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