The overall television viewership across India amounted to 1.5 trillion impressions in 2023. The Hindi-speaking market continued to be the main contributor, with over 950 billion impressions. However, television viewership across all markets in the country has declined since 2020. Besides the coronavirus pandemic, factors such as increasing streaming activity and consumers switching from pay TV to CTV have played a role in changing linear TV viewing habits in India.
Overall television viewership across India in 2023, by market
(in billion impressions)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
EY, & FICCI. (March 12, 2024). Overall television viewership across India in 2023, by market (in billion impressions) [Graph]. In Statista. Retrieved November 01, 2024, from https://www.statista.com/statistics/828393/india-total-tv-viewership-by-market/
EY, und FICCI. "Overall television viewership across India in 2023, by market (in billion impressions)." Chart. March 12, 2024. Statista. Accessed November 01, 2024. https://www.statista.com/statistics/828393/india-total-tv-viewership-by-market/
EY, FICCI. (2024). Overall television viewership across India in 2023, by market (in billion impressions). Statista. Statista Inc.. Accessed: November 01, 2024. https://www.statista.com/statistics/828393/india-total-tv-viewership-by-market/
EY, and FICCI. "Overall Television Viewership across India in 2023, by Market (in Billion Impressions)." Statista, Statista Inc., 12 Mar 2024, https://www.statista.com/statistics/828393/india-total-tv-viewership-by-market/
EY & FICCI, Overall television viewership across India in 2023, by market (in billion impressions) Statista, https://www.statista.com/statistics/828393/india-total-tv-viewership-by-market/ (last visited November 01, 2024)
Overall television viewership across India in 2023, by market (in billion impressions) [Graph], EY, & FICCI, March 12, 2024. [Online]. Available: https://www.statista.com/statistics/828393/india-total-tv-viewership-by-market/
