According to a survey conducted in 2018, a majority of Indian online shoppers bought domestically. Exclusive cross-border shopping among online shoppers surveyed in the country accounted for about seven percent.
Share of online shoppers who purchased domestically and cross-border in India in 2018
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PayPal. (July 25, 2018). Share of online shoppers who purchased domestically and cross-border in India in 2018 [Graph]. In Statista. Retrieved May 09, 2024, from https://www.statista.com/statistics/748272/online-shoppers-purchasing-domestically-and-cross-border-in-india/
PayPal. "Share of online shoppers who purchased domestically and cross-border in India in 2018." Chart. July 25, 2018. Statista. Accessed May 09, 2024. https://www.statista.com/statistics/748272/online-shoppers-purchasing-domestically-and-cross-border-in-india/
PayPal. (2018). Share of online shoppers who purchased domestically and cross-border in India in 2018. Statista. Statista Inc.. Accessed: May 09, 2024. https://www.statista.com/statistics/748272/online-shoppers-purchasing-domestically-and-cross-border-in-india/
PayPal. "Share of Online Shoppers Who Purchased Domestically and Cross-border in India in 2018." Statista, Statista Inc., 25 Jul 2018, https://www.statista.com/statistics/748272/online-shoppers-purchasing-domestically-and-cross-border-in-india/
PayPal, Share of online shoppers who purchased domestically and cross-border in India in 2018 Statista, https://www.statista.com/statistics/748272/online-shoppers-purchasing-domestically-and-cross-border-in-india/ (last visited May 09, 2024)
Share of online shoppers who purchased domestically and cross-border in India in 2018 [Graph], PayPal, July 25, 2018. [Online]. Available: https://www.statista.com/statistics/748272/online-shoppers-purchasing-domestically-and-cross-border-in-india/