This statistic describes the results of a survey conducted in 2016 about online fashion buyers' triggers for making purchases in India, broken down by gender. Among males, keeping up with the latest trends and styles was a trigger for about 39 percent of respondents, while about 47 percent of females listed this as a trigger during the survey period.
Online fashion shoppers' purchase triggers across India in 2016, by gender
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
BCG, & Facebook. (March 20, 2017). Online fashion shoppers' purchase triggers across India in 2016, by gender [Graph]. In Statista. Retrieved November 10, 2024, from https://www.statista.com/statistics/732360/online-fashion-buyers-purchase-triggers-by-gender-india/
BCG, und Facebook. "Online fashion shoppers' purchase triggers across India in 2016, by gender." Chart. March 20, 2017. Statista. Accessed November 10, 2024. https://www.statista.com/statistics/732360/online-fashion-buyers-purchase-triggers-by-gender-india/
BCG, Facebook. (2017). Online fashion shoppers' purchase triggers across India in 2016, by gender. Statista. Statista Inc.. Accessed: November 10, 2024. https://www.statista.com/statistics/732360/online-fashion-buyers-purchase-triggers-by-gender-india/
BCG, and Facebook. "Online Fashion Shoppers' Purchase Triggers across India in 2016, by Gender." Statista, Statista Inc., 20 Mar 2017, https://www.statista.com/statistics/732360/online-fashion-buyers-purchase-triggers-by-gender-india/
BCG & Facebook, Online fashion shoppers' purchase triggers across India in 2016, by gender Statista, https://www.statista.com/statistics/732360/online-fashion-buyers-purchase-triggers-by-gender-india/ (last visited November 10, 2024)
Online fashion shoppers' purchase triggers across India in 2016, by gender [Graph], BCG, & Facebook, March 20, 2017. [Online]. Available: https://www.statista.com/statistics/732360/online-fashion-buyers-purchase-triggers-by-gender-india/
