Frequency of booking holiday activities online in the UK 2017, by household income
This statistic shows how often consumers in the United Kingdom book activities at the place of their vacation (e.g. winery tours etc.) online instead of at a travel agency or a counter as of 2017, broken down by annual net household income. According to the survey 6 percent of respondents earning under 20,000 British pounds annually said they always book such holiday activities online, while 10 percent do so rarely.