Coca Cola average price in North America 2015, by bottle size
Coca-Cola
The Coca-Cola brand was valued at nearly 80 billion U.S. dollars in 2018, nearly twice as much as the brand’s value in 2006. Most of the company’s revenue is generated in North America, followed by Europe, the Middle East, and Africa. Latin America is one of the smaller markets for the Coca-Cola Company, despite the fact that several Latin American countries rank highest in terms of per capita consumption of Coca-Cola products.
Advertising Coke
Coca-Cola is one of the most advertised beverages worldwide. In the fourth quarter of 2018, Coke advertisements had over 4,200 occurrences on television in the United States. The company has produced many iconic advertising campaigns and has won awards for its creative and innovative marketing. In 2018 Coca-Cola’s advertising expenditure amounted to four billion U.S. dollars, which has remained more or less consistent over the last several years.