Social media usage in enterprises Sweden 2016, by size class and type of social media

Published by Statista Research Department, Nov 24, 2016
This statistic displays the use of social media in enterprises in Sweden in 2016, by company size class and type of social media. Usage of social networks like Facebook or LinkedIn was the most popular social media strategy among Swedish companies of all size. 51 percent of companies with 50-249 employees used multimedia content sharing websites like Youtube.

Use of social media in enterprises in Sweden in 2016, by size class and type of social media

CharacteristicWiki based knowledge toolsBlogs or microblogsMultimedia content sharing websitesSocial networks
10-49 employees 5% 12% 15% 54%
50-249 employees 13% 25% 29% 65%
250 and more employees 26% 44% 51% 81%
Showing entries 1 to 3 (3 entries in total)
Created with Highcharts 7.2.2Share of enterprises5%5%13%13%26%26%12%12%25%25%44%44%15%15%29%29%51%51%54%54%65%65%81%81%Wiki based knowledge toolsBlogs or microblogsMultimedia content sharing websitesSocial networks10-49 employees50-249 employees250 and more employees
0%20%40%60%80%100%

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Release date

November 2016

Region

Sweden

Survey time period

2016

Number of respondents

4,618 companies

Special properties

Enterprises with ten employees or more

Method of interview

Online survey

Supplementary notes

Examples of social media:
Social networks e.g. Facebook, LinkedIn, or Yammer;
Microblogs e.g. Twitter;
Multimedia content sharing websites e.g. YouTube, Pinterest or Picasa.

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