Most popular social media apps in the U.S. 2019, by reach

Published by Laura Ceci, Aug 25, 2023
Facebook is by far the most popular mobile social networking app in the United States – in September 2019, 90.9 percent of U.S. mobile users accessed the mobile app. The company’s other mobile social media properties Facebook Messenger and Instagram were ranked second and third with 64.92 and almost 57 percent audience reach respectively.

Mobile social media

Accessing social media is one of the leading mobile activities in the United States. The ranking of the most popular mobile social networking apps in the United States as of June 2019 was headed by Facebook, Instagram, Facebook Messenger, and Twitter. Facebook was also the undisputed leader in terms of monthly user engagement with almost 788 minutes per user per month.

Facebook usage

As of the second quarter of 2019, Facebook had a combined total of 244 million monthly active users in the United States and Canada. In 2018, 67.5 percent of Americans used Facebook regularly. However, in 2023, the share of the population using the social network is projected to decline to 65.9 percent.

Most popular mobile social networking apps in the United States as of September 2019, by reach

CharacteristicMobile reach
Facebook (main) 90.9%
Instagram (main) 64.92%
Facebook Messenger 56.97%
Twitter (main) 43.62%
Pinterest 35.81%
Reddit 25.63%
Snapchat 24.62%
WhatsApp 13.69%
Messenger by Google 9.35%
Tumblr 8.96%
Discord - Chat for Games 8.03%
Google Hangouts (main) 7.59%
GroupMe 5.75%
Showing entries 1 to 13 (21 entries in total)
Created with Highcharts 7.2.2Mobile reach90.9%90.9%64.92%64.92%56.97%56.97%43.62%43.62%35.81%35.81%25.63%25.63%24.62%24.62%13.69%13.69%9.35%9.35%8.96%8.96%8.03%8.03%7.59%7.59%5.75%5.75%4.13%4.13%3.34%3.34%2.96%2.96%2.01%2.01%1.85%1.85%1.68%1.68%1.4%1.4%0.79%0.79%Facebook (main)Instagram (main)Facebook MessengerTwitter (main)PinterestRedditSnapchatWhatsAppMessenger by GoogleTumblrDiscord - Chat for GamesGoogle Hangouts (main)GroupMeKikTikTok (main)Skype (main)TikTokTelegramLINEGoogle+WeChat
0%5%10%15%20%25%30%35%40%45%50%55%60%65%70%75%80%85%90%95%100%

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Source

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Verto Analytics

Release date

November 2019

Region

United States

Survey time period

September 2019

Age group

18 years and older

Supplementary notes

Data was gathered from 20,000 U.S. panelists that use and own multiple devices.

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