The reach by social network in the 'Facebook' segment of the advertising market in the Philippines was forecast to continuously decrease between 2024 and 2029 by in total 2.3 million users (-3.07 percent). After the eighth consecutive decreasing year, the reach by social network is estimated to reach 72.62 million users and therefore a new minimum in 2029.
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Data provided by Statista Market Insights are estimates.Definition: Social Media Advertising is a form of online digital marketing in which paid banner and video ad campaigns are run on social media platforms to reach the target audiences. Marketers can promote brands, products, and services and increase purchase intention.
Additional information: Social Media Advertising comprises advertising spending, users, average revenue per user, and key players. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Social Media Advertising include Facebook, Instagram, Twitter, TikTok, LinkedIn, Weibo, Naver, and Kakao. For more information on the data displayed, use the info button right next to the boxes.
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Statista. (October 1, 2024). Number of users of Facebook advertising in the Philippines from 2020 to 2029 (in millions) [Graph]. In Statista. Retrieved November 02, 2024, from https://www.statista.com/statistics/490455/number-of-philippines-facebook-users/
Statista. "Number of users of Facebook advertising in the Philippines from 2020 to 2029 (in millions)." Chart. October 1, 2024. Statista. Accessed November 02, 2024. https://www.statista.com/statistics/490455/number-of-philippines-facebook-users/
Statista. (2024). Number of users of Facebook advertising in the Philippines from 2020 to 2029 (in millions). Statista. Statista Inc.. Accessed: November 02, 2024. https://www.statista.com/statistics/490455/number-of-philippines-facebook-users/
Statista. "Number of Users of Facebook Advertising in The Philippines from 2020 to 2029 (in Millions)." Statista, Statista Inc., 1 Oct 2024, https://www.statista.com/statistics/490455/number-of-philippines-facebook-users/
Statista, Number of users of Facebook advertising in the Philippines from 2020 to 2029 (in millions) Statista, https://www.statista.com/statistics/490455/number-of-philippines-facebook-users/ (last visited November 02, 2024)
Number of users of Facebook advertising in the Philippines from 2020 to 2029 (in millions) [Graph], Statista, October 1, 2024. [Online]. Available: https://www.statista.com/statistics/490455/number-of-philippines-facebook-users/
