Reasons for usage of Emojis according to U.S. internet users 2015

Published by Statista Research Department, Oct 14, 2015
This statistic presents information on the leading reasons for using Emojis according to U.S. internet users as of August 2015. During the survey, 49.7 percent of respondents stated they used them because they helped to create a more personal connection with the other person.

Leading reasons for using Emojis according to U.S. internet users as of August 2015

CharacteristicShare of respondents
They help me more accurately express what I am thinking 70.4%
It makes it easy for other people to understand me 64.7%
They help create a more personal connection with the other person 49.7%
Emojis are a better fit than words for the way I think 41.1%
It is faster to use them than it is to type out the text 41%
I prefer them over typed-out shortcuts, like "lol" or ":-)" 38.2%
I am used to using them 32%
They are a more contemporary way to communicate 23.6%
Other people are using them, so I use them too 19.3%
Showing entries 1 to 9 (9 entries in total)
Created with Highcharts 7.2.2Share of respondents70.4%70.4%64.7%64.7%49.7%49.7%41.1%41.1%41%41%38.2%38.2%32%32%23.6%23.6%19.3%19.3%They help me more accurately express what I am thinkingIt makes it easy for other people to understand meThey help create a more personal connection with the other personEmojis are a better fit than words for the way I thinkIt is faster to use them than it is to type out the textI prefer them over typed-out shortcuts, like "lol" or ":-)"I am used to using themThey are a more contemporary way to communicateOther people are using them, so I use them too
0%5%10%15%20%25%30%35%40%45%50%55%60%65%70%75%80%

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Release date

October 2015

Region

United States

Survey time period

August 2015

Number of respondents

n = 510

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