This chart shows how much marketers in the UK think their department influences their companies' overall business strategies in 2016. The chart shows that 63 percent of UK, German and French marketers thought their deparment had a strong influence on their company's overall business strategy.
How much does your marketing department influence your company’s overall business strategy?
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Statistics
Adobe. (February 2, 2017). How much does your marketing department influence your company’s overall business strategy? [Graph]. In Statista. Retrieved May 13, 2024, from https://www.statista.com/statistics/473679/influence-of-marketing-on-business-strategy-uk/
Adobe. "How much does your marketing department influence your company’s overall business strategy?." Chart. February 2, 2017. Statista. Accessed May 13, 2024. https://www.statista.com/statistics/473679/influence-of-marketing-on-business-strategy-uk/
Adobe. (2017). How much does your marketing department influence your company’s overall business strategy?. Statista. Statista Inc.. Accessed: May 13, 2024. https://www.statista.com/statistics/473679/influence-of-marketing-on-business-strategy-uk/
Adobe. "How Much Does Your Marketing Department Influence Your Company’s Overall Business Strategy?." Statista, Statista Inc., 2 Feb 2017, https://www.statista.com/statistics/473679/influence-of-marketing-on-business-strategy-uk/
Adobe, How much does your marketing department influence your company’s overall business strategy? Statista, https://www.statista.com/statistics/473679/influence-of-marketing-on-business-strategy-uk/ (last visited May 13, 2024)
How much does your marketing department influence your company’s overall business strategy? [Graph], Adobe, February 2, 2017. [Online]. Available: https://www.statista.com/statistics/473679/influence-of-marketing-on-business-strategy-uk/