U.S. dairy products ad spend 2022-2023
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In 2023, the dairy products industry in the United States spent 3.73 million U.S. dollars on advertising, up from 3.35 million dollars a year earlier. That represents an annual increase of over 11 percent.
Conditions of fluid milk products in the U.S.
In 2023, the estimated total fluid milk product sales volume in the U.S. amounted to approximately 40 million pounds. Whole milk sales accounted for over a third of that volume, at around 15 million pounds. However, according to the latest projections, per capita consumption of fluid milk in the U.S. will continue to decrease steadily and fall to some 118.9 pounds per capita in 2033, from 143.1 pounds per person in 2024.
The most valuable dairy company in the world
Marketing professionals use the term brand value to describe a brand's worth. In 2023, the highest-valued dairy processor worldwide was a partly state-owned Chinese company headquartered in Hohhot, the Yili Group, with a brand value of over 12.4 billion dollars. Paris-based Danone ranked second with a brand value of nearly nine billion dollars.
