U.S. showrooming and webrooming usage 2014

Published by Statista Research Department, Feb 9, 2015
This graph illustrates the share of internet users in the United States who have utilized showrooming and webrooming as of September 2014. During the survey period, 73 percent of respondents stated that they had intentionally browsed products online but decided to purchase them in-store.

Share of internet users in the United States who have utilized showrooming and webrooming as of September 2014

CharacteristicShare of respondents
Showrooming (Browse in-store, buy online) 68%
Webrooming (Browse online, buy in-store) 73%
Showing entries 1 to 2 (2 entries in total)
Created with Highcharts 7.2.2Share of respondents68%68%73%73%Showrooming (Browse in-store, buy online)Webrooming (Browse online, buy in-store)
0%10%20%30%40%50%60%70%80%90%

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Release date

February 2015

Region

United States

Survey time period

August and September 2014

Number of respondents

Showrooming n = 684; Webrooming n = 734

Method of interview

Online survey

Supplementary notes

Question: Have you ever intentionally browsed products at a store but decided to purchase them online?
Have you ever intentionally browsed products online but decided to purchase them in-store?

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